Setfords is amongst the finalists for PR and Communications Innovation in the highly prestigious Legal Week Innovation Awards 2017.
It follows the work Setfords has carried out to promote its way of working and subsequent recruitment of consultant lawyers. Following a campaign that saw the the use of blogs, filmed adverts and other content, 65 consultants joined the firm in 2016 – an increase of 38% on the previous year.
CEO Chris Setford said: “We believe passionately in the message we have been promoting, that there is a better way of working for those in the legal industry.
“To have seen such a high number of terrific lawyers join Setfords in the past 12 months was reward enough for the efforts we have taken to promote the firm, but being shortlisted for this award really is the icing on the cake. We couldn’t be more delighted.”
CEO Guy Setford added: “We have worked with Calder PR on this campaign and we are thrilled with the result. Through day in the life blogs and other content, lawyers throughout the UK have been to able to learn about the great benefits of working as consultants, be that earning more money or enjoying a better work-life balance.
“Being finalists for this award certainly helps inspire us to continue to find innovative ways to communicate with lawyers about the Setfords way of working.”