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Yes, you should consider offering less than the asking price, it’s standard practice and expected by most sellers. Smart negotiation can save you thousands without risking your offer.
What affects your negotiating power
Success depends on several factors. Buyer choice is currently at its highest level for over a decade, which puts you in a strong position to negotiate.
In slower markets or areas with high supply, sellers often expect offers 5-10% below asking.
Recent months have seen significant jumps in asking prices, but actual transaction data shows sold prices are more subdued. This gap means there’s often room to negotiate a fresh listing down to a more realistic figure.
Properties listed for three months or more often accept lower offers as sellers grow motivated.
If the property needs upgrades, has survey issues, or a low EPC rating (D or below), that justifies a lower bid to cover the cost of improvements.
Seller motivation also plays a role, those relocating quickly, divorcing, or avoiding repossession are often more flexible.
For more on property condition, see our guide on what does it mean when a property requires upgrading.
Do your research
Check comparable sold prices on Rightmove or Zoopla (look at the last six months for the most accurate data). View the home thoroughly and note issues like dated kitchens or minor repairs to justify your position.
How to present your offer
Present confidently: “Based on local sold prices and the property’s condition, I’m offering £X subject to survey.” Always include your first-time buyer status, AIP, deposit proof, and solicitor details to appear serious.
Agents communicate all offers transparently to sellers. In a balanced market, 5-10% below asking is a normal starting ground. Be prepared to increase if countered, but never overstretch. Make sure the final price fits your mortgage and budget comfortably.
For more on making offers, see our guide on how do I make an offer on a property.
Next steps
Setfords’ residential property solicitors help strengthen your negotiating position with instant solicitor details and fixed-fee quotes. We review contracts after negotiation to protect against hidden issues and ensure your subject to survey protections are airtight.
