LinkedIn can be a useful tool for attracting new clients, connecting with others in your firm and the wider industry, and keeping up to date with the latest news, opinions, and information. This article aims to help you make the most of LinkedIn as a Setfords Consultant Lawyer with some helpful hints and tips.
Why should consultant lawyers be on LinkedIn?
LinkedIn is a great place to connect with colleagues in the Setfords community, including our lawyers and our head office teams, and to expand your network when working as a consultant. Indeed, it’s primary purpose is to allow you to connect with other professionals in your industry and beyond!
Optimising your profile
There are a few key things to consider when it comes to your profile, namely:
- Headline – after your name, this is what people will see first. Ideally, you should include your areas of expertise as well as any unique selling points.
- Summary – the summary is where you should be highlighting your experiences, successes, and value in a bit more detail, allowing people who are visiting your profile to learn more about you.
- Experience – This is the section where you can go into more detail about your specific experience. Keep it brief and focus on the highlights, including quantifiable numbers and figures, if they’re relevant. To make it easier to stay up to date and build connections within the Setfords network, we do recommend that you update your experience to say that you’re currently working at Setfords.
- Recommendations – This is a space where you can show off testimonials from clients and colleagues you’ve worked with, helping to win you more clients and expand your network.
- Visuals – It’s important to get your profile looking good. Make sure your profile image is clear and professional, and utilise the downloadable banners included in this email.