The South Korean electronics giant Samsung has announced that it has “acquired key talent and assets” from the Israeli firm Boxee.Boxee’s latest product allows subscribers to record TV shows onto its servers and then stream them to TVs, computers and smart devices “from the cloud”. Research suggested that the takeover might prove a good match as Samsung was still struggling to convince consumers to use its services rather than those of others. Samsung said that the acquisition of Boxee “Will help us continue to improve the overall user experience across our connected devices.”
Figures from Informa Telecoms and Media, stated that around 54 million smart TVs were sold worldwide in the last year, and is expected to grow to 221 million in 2017. Despite Samsung being the world’s best-selling maker of smart TVs, it has found that the majority of users are still not making the most of all of the functions available such as apps, video-on-demand and other internet content.Paul Jackson, principal analyst at Informa, said “Within the TV industry there is a lot of optimism that consumers will want to use these kind services in the future.”
He added “But it’s still early days for cloud TV services and it’s been difficult for Boxee to make money. It makes more sense for it to be part of a wider offering rather than selling itself as a single function device.”The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article.Setfords Solicitors are a national full service law firm, with business solicitors in Norwich and across the country.