Over the last few years the publics’ interest in the Apple brand has increased dramatically and it is now one of the most coveted brands in the world, and making it the product of choice for individuals and businesses alike. With the death of Steve Jobs last year interest into where the company goes next as well as who is doing what within the business has been a hotly followed topic.The employment restructuring of the staff at the top of Apple empire has meant a mix bag for two of its top flight executives, who are in fact British. Sir Jonathan Ive, who was designer behind the IMac and Iphone/IPad, is one of Apple’ most high profile executive and will now be involved in some of the biggest decisions for the company from design to hardware and software, his responsibility will lie with the ‘human interface’. On the other, the restructuring has meant the end of a career at Apple for John Browett, who has only worked for the company since April. It was thought from outset that he was not the right person for the Apple brand. He made unpopular initial moves to reduce working hours and cut staff numbers in an attempt to bring down costs. Apple has now reverse these changes. The contents of this article are intended for general information purposes only and shall not be deemed to be, or constitute legal advice. We cannot accept responsibility for any loss as a result of acts or omissions taken in respect of this article. Setfords Solicitors are a national full service law firm, with business Solicitors in Birmingham and across the country.