Amazon is to launch a new platform similar to Groupon, selling daily deals on products and services to individuals.
The geographically targeted system will start off in London following the successful operation of AmazonLocal in the US. Experts believe that this daily deal system for Amazon is likely to work because it is part of the wider brand which is recognised and trusted and the business will not be reliant on just the daily deals operation.
Other daily deal sites, such as Groupon and KGB deals have struggled recently posted loses in their share prices.
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